The Market Segmentation Suite extension for Magento-based stores offers you a powerful and sophisticated targeted selling platform so that you can plan and execute your marketing and merchandising strategies with pinpoint accuracy.
All the information and knowledge about customers that you glean from your e-commerce store becomes truly valuable only when this knowledge is applied effectively and contextually to deliver the most targeted content – be it merchandise or marketing offers – to your audience for maximum impact. Information -> Intelligence -> Knowledge -> Merchandising & Marketing Power The Market Segmentation Suite Magento module by aheadWorks takes the concept of customer segmentation to a whole new level. Whether you choose to target your customers on a one-to-one (personalized) or one-to-many (customer group) basis, you control with precision who sees what and when based on what you know about them. Use your understanding of a visitor’s propensity to buy to maximize the probability of a purchase.