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SEO Toolkit for Magento 1
Provide a new beginning for your Magento 1 with the SEO extension. Take advantage of an exclusive selection of SEO tools and upgrade your online store according to the latest search engines requirements.
- Build up comprehensive site maps
- Easily generate relevant meta tags
- Quickly export and import product tags
- Create short attractive URLs
- Use Hreflang to point Google what regional content to favor
- Make you product reviews SEO-friendly
We've combined rich functionality of 7 modules in one SEO suite:
The service you might be interested in
Looking to equip your store with additional features and overcome the limitations of Magento 1?
Explore the Magento Custom Development Service we offer! Your initial consultation is free.
Why apply Magento 1 SEO extension for your store?
The success of any online store depends on multiple factors. And one of the most important ones is to be properly indexed in various search engines. Although, complex SEO optimization (as well as Magento speed optimization extension) presupposes deep professional knowledge and requires a lot of time and effort, your can easily upgrade your online store with a ready-to-use authority SEO Toolkit.
SEO - friendly navigation, clear URLs, relevant product and meta tags, Google rich snippets as well as carefully built HTML and XML sitemaps will significantly improve your SERP rankings and enhance customers’ shopping experience.
Unique Product URL
It's a common practice when store items are included into two or more catalog categories, thus creating duplicate content. With the unique product URL Magento extension you will prevent products from having multiple URLs to help search engines properly index store pages. The module enables you to select one URL path for each product even if it’s placed in numerous categories.
How it works
With the Magento SEO module you can choose the path to use – either the shortest or the longest one. The selected path will be automatically applied to all products with multiple URLs so that each store item will get a unique Magento product URL for search engine indexation.
For example, if you have ‘Sunglasses’ in 3 categories: 'Accessories', 'Sale' and 'VIP' and choose the Shortest path you'll get the URL like: example.com/sale/sunglasses as the main one. The longest path will look like: example.com/accessories/eyewear/sunglasses.
3 Modes:
- The shortest path;
- The longest path;
- Default settings.
Meta tags for any page by URL
Ultimate Magento SEO Suite extension lets you generate meta tags for different site pages by specifying corresponding page URLs. E.g. create meta tags for contacts, registration, delivery info and other pages. It's also possible to manually set meta tags for any specific product if you don’t want to be affected by category settings.
Generate dynamic templates for:
- Meta titles;
- Meta descriptions;
- Keywords;
- H1 tags;
- Canonical URLs;
- Robots;
Meta tags for products and categories
With the Magento 1 SEO extension you can quickly create separate templates for all top level and child categories. Apart form that, with the module it's possible to add a template for all store items in one go or set a template for products from a specific category.
Generate dynamic templates for:
- Meta titles and descriptions;
- Keywords;
- H1 tags;
- Image alt and image title;
- Text after product list (for categories only);
- Short and full description (for products only).
Pagination settings
To improve SEO among other things means to improve your customers' shopping experience. Automatically add page numbers to the meta titles and descriptions: the more precise is page indexing, the more relevant URLs you can provide your customers with.
301 Redirects
Use 301 Redirects to Home Page to send search engines and customers to the right place. Due to the feature, you can avoid content duplicating and improve your site search rankings.
Add Link Rel="next/prev"
With the option, send your customers to the right URL to get what they're looking for. Pages of the same series will be grouped and customers will be sent to a first page of a group.
XML Google Sitemap
XML sitemap is a fast way to inform Google about publicly available pages on your site. In fact, XML sitemap helps all search engines during the crawling process. When your Magento store offers thousands of various items, it’s just essential to help Google index all your product pages.
With hreflang functionality clarify to Google what regional content to return in search results
When you want to expand your business internationally and provide content in your customers' languages, you have to consider some principal nuances regarding SEO. With flexible hreflang settings, make it clear to Google what regional content to display in particular countries.
- Specify whether to look for the alternative links within one website or between multiple;
- Specify the language of the audience you want to share your content with;
- Specify the region of the audience you want to introduce your content to;
- Relate various page based on UUIDs, URL Keys,or IDs;
- Use convenient preview for hreflang options;
Meet Google Requirements
Adjust your XML sitemap to all Google requirements in the shortest time possible.
Use the XML sitemap tool to:
- Meet URLs quantity requirements (no more than 50,000 URLs);
- Meet size requirements ( size not larger than 50MB).
- Specify the date of the latest page modification to make Google focus on fresh pages.
Include all necessary links
The SEO extension for Magento enables you to add any links to your sitemap as well as to exclude unnecessary ones.
Available link types:
- Categories;
- Products;
- Pages;
- Tags;
- Any extra links.
HTML Sitemap
A carefully build HTML Site map improves store usability and provides visitors with a complex site overview. It also helps to draw customers’ attention to pages with the most important content. A rich product catalog with hundreds of pages presupposes long ours of hard work in order to properly create an HTML frontend sitemap. But with the HTML Site Map tool it will take just a few minutes.
Comprehensive HTML Sitemap
Easily generate an HTML Site Map convenient both for your customers and for search engines by placing all your store links on one page. With the tool you can also create meta descriptions, page titles as well as clear URLs which help search engines to proper understand your site content.
- Choose the links you want to show;
- Create relevant meta descriptions;
- Generate nice-looking Site Map URLs.
Customize HTML sitemap display
Make the Site Map page more user-friendly with flexible display options. Customize the layout and other settings to match your site design theme. Select which links to include or exclude from the sitemap frontend page : categories, products, landing pages or CMS pages.
- Configure the layout with css ( 1, 2 or 3 columns, left or right sidebar);
- Set the number of columns (all links can be divided into 2 – 5 columns).
Google Rich Snippets
10 first Google search results are usually almost identical. Therefore, to stand out of the crowd show customers detailed information about your website and products right on the search results page. This step will definitely helps you to drive highly targeted traffic to your store, significantly improve your bounce rate index and a conversion rate.
Improve store presentation in search results
Due to the feature-rich extension you'll be able to accurately set up snippets of 5 different types. Moreover, the ultimate SEO Suite for Magento supports Twitter summary cards as well as the Rich Pins functionality.
Take advantage of 5 Google rich snippets types
- Product;
- Review Rating;
- Breadcrumbs;
- Category;
- Organization.
Product Reviews
Reviews are not only a great source of user-generated content (UGS), but an effective tool for building store credibility. Therefore, product comments motivate visitors to make purchases and also serve as an additional element of website search optimization. The Magento SEO toolkit easily combats two Magento problems: reviews content duplication and non-SEO friendly URLs on review pages.
Flexible product reviews settings
Effectively manage customer reviews with the advanced module options.
- Create friendly URLs for customer review pages;
- Redirect all old URLs to new ones;
- Enable reviews display on product pages;
- Add star ratings to your product pages.
Effectively manage product tags
The advanced tag manager allows you to generate the list of relevant tags and easily import and export them at any time. By using appropriate tags, you can optimize your pages for long tail search requests, thus visibly boosting your site traffic.
- Fill your store pages with relevant tags;
- Attract more targeted traffic to your website;
Create SEO-friendly URLs
Short, but informative urls make your online store attractive not only to potential clients, but to search engines as well. With Magento tags manager you’ll be able to create pretty short URLs containing just relevant info.
- Improve user experience by generating clear URLs;
- Make your store more SEO-friendly;
Create nice-looking URLs for filter results pages
Specify any particular parameter for filter URLs to make Google exclude pages with such a parameter from indexation if needed. Make sure you've specified the necessary URL parameter not only in the admin panel, but in the Google Webmaster Tool as well.
What Experts Say?
I see Magento as a good match for running an online store. Still, if digging deeper, you'll see points for improvement regarding basic SEO requirements. The good news is the availability of ready solutions like Amasty SEO Toolkit that cover the gap in these vanilla configs. It's built with the latest trends in mind and, therefore, I can say it automates all the main on-page SEO areas for any website. Once the off-page optimization is done, SEMRush will help to analyze it and find even more ways for further upgrades.
Tatiana Vorobyeva
More than 5 years experience in SEO solutions and searching engines
What are the principles of SEO for Magento?
SEO for Magento has mainly the same principles as SEO for any other website. Work on your metadata to stand out in search results, optimize URLs, avoid duplicate content, and have a clear website structure defined in HTML and XML sitemaps. Also, you need to take care of website loading speed and reduce the number of technical errors.
Take advantage of our Magento 2 Migration Service to upgrade your store, enhancing performance, security, and scalability.
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